This Exchange is an invitation-only event that opens the floor to marketing and technology executives who understand that effective marketing and advertising campaigns must balance the creative and technological sides of marketing. Due to the evolving technology landscape, effective campaigns must have delivery mechanisms that get marketing messages to the right people at the right time; with the creativity needed to emotionally engage customers.
Welcome to the Chief Marketing Technologist Exchange
The unprecedented number of advancements in technology are challenging tradition, and thrusting Heads of Marketing Technology into an elevated position. This rapid change in the MarTech landscape requires a “rationalization” of the marketing infrastructure; and collaboration with all departments within the organization. Progressive leaders need to be digitally and socially driven, open to enterprise-wide collaboration, and actively forging tighter customer relationships to drive growth.