January 24 - 26, 2016 - California

Chief Marketing Technologist Exchange


Download the Agenda

Download the Agenda

Download the Agenda

Resource Center

Sponsorship Opportunity

Sponsorship Opportunity

2016 Headline Speakers

Our exchange speakers are Marketing Technology Thought Leaders

Welcome to the Chief Marketing Technologist Exchange

The unprecedented number of advancements in technology are challenging tradition, and thrusting Heads of Marketing Technology into an elevated position. This rapid change in the MarTech landscape requires a “rationalization” of the marketing infrastructure; and collaboration with all departments within the organization. Progressive leaders need to be digitally and socially driven, open to enterprise-wide collaboration, and actively forging tighter customer relationships to drive growth.

Effectively Integrating Multiple MarTech Platforms

The Chief Marketing Technologist Exchange will provide Heads of Marketing and Digital Technology with a three-day event on the forefront of an accurate and intuitive understanding of Marketing Technology by looking at it through three lenses: Technical; Managerial; and Marketing. This unique forum is reserved for those at the corporate level with the desire to network with peers, learn and share best practices, to gain insight on common challenges that many executives are facing; and enable them to better understand how to integrate multiple technology platforms, enhance marketing campaigns, and operate seamlessly throughout the entire organizational structure.

Senior Marketing Technology executives understand that new marketing automation software needs to integrate with existing platforms, to extract more value from data and effectively execute personalized content strategy.

To achieve this, forward-thinking MarTech leaders are successfully focusing on New Topics and Strategies for 2016-2017:

  • Defining system requirements and capabilities to simplify data gathering and interpretation, even with the drastic increase in technology platforms
  • Ensuring business outcomes that fit the organization as a whole, to prevent unilateral deployment and departmental silos
  • Implementing an enterprise platform capable of supporting multiple marketing management solutions, for better control and timely execution
  • Merging the expertise of people and the precision of technology, to ensure a content strategy that resonates with their target audiences
  • Putting together the right marketing technology stack to effectively measure the impact of marketing campaigns and drive efficient spending

Warmest regards,

Robert Swartout
Program Director

Past Marketing Exchange Highlights

What Distinguishes this Event?

Chief Marketing Technologist Exchange presents the opportunity for delegates to network and build partnerships with peer level professionals, while learning new ideas and strategies that they can replicate within their own organizations, to build a best practices culture. Chief Marketing Technologist Exchange has the following distinguishing features:

  • Brain Weave® discussions
  • Exclusive senior level attendance
  • Strategic conference sessions
  • Customized itinerary
  • One-on-one business meetings

Testimonials from Past Attendees

  You constantly have to be iterating and evaluating where technology is going. The Marketing Technology Exchange facilitated those conversations that help me make better decisions moving forward.  
Director of Mobile Marketing, The New York Times
  It's good to get out there and see such a cross-functional look at the mobile world and get some new ideas as well. The networking has been fantastic.  
Head of Mobile Business Solutions, Chrysler
  There was no sitting back and just listening, it was providing your input to build out the experience.  
Director of Marketing, Dell
  It's focused - there’s a really tight group of people doing the right things here. And it’s worthwhile - we’ve landed business here before.  
Executive Vice President, Atimi

Sponsors & Exhibitors
Media Partners


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